ABOUT ME.

I’m Kate—a communicator who loves connecting ideas with people in ways that feel genuine and lasting. I’ve always been curious about what makes something resonate—what earns trust, sparks curiosity, or creates a sense of belonging.

I graduated from UNC Chapel Hill with a degree in Business and a minor in Music, and I’ve built experience across marketing, strategy, and copywriting at agencies, record labels, and global brands. Whether it’s a campaign brief, a brand story, or a wellness product, I care most about clarity, empathy, and making sure the message lands.

At the same time, I’m deeply passionate about health and wellness—spaces where people feel their best and can thrive. I’m excited by opportunities that merge these interests, whether supporting wellness brands through thoughtful storytelling or exploring more direct paths into nutrition and patient care.

Wherever my career takes me, I’m motivated by the same drive: to make ideas meaningful, approachable, and worth someone’s time.

My parents tell me I started singing before I could walk. As a toddler, I would wrap my blanket around my neck like a cape, pick up a cooking spoon for a mic, and force my family to watch me sing and dance to “Single Ladies” by Beyoncé in our living room. My family called me “the dancing girl” because I was always dancing around the house and memorizing choreography from music videos. Although I was a shy kid, I always had a knack for entertainment and showed a lotta spunk on stage. It was not until age nine that I decided to go public with performing, igniting a lifelong passion.

While studying business I always looked for ways to flex my creative muscles. Writing has been one of the most consistent outlets for that—whether it’s drafting campaign ideas, journaling, or putting together unique playlists.

Kate’s Picks is where I get to write for fun. It’s part music blog, part open notebook—a place where I share what I’m listening to, what I’m learning, and how it all connects to the real world. Sometimes that means drawing a line between a song lyric and a brand campaign, other times it’s just about sending something good someone’s way. At its core, it’s a space for creative thinking, storytelling, and conversations I think are worth having.